News

Bobbie Organic Infant Formula founder: It’s not on the moms to find a solution

May 12, 2022

Severe baby formula shortages are affecting moms and babies across the nation – with parents resorting to homemade formula recipes or watering down store-bought formula they have on hand. Others are going online and visiting countless stores in search of the nutrition needed to let their babies thrive. Bobbie Organic Infant Formula founder Laura Modi says it is “not on moms to find a solution” for the ongoing problem, however. Fox News

 

These Moms Created the Company Culture They’d Always Wanted

May 11, 2022

Organic baby formula startup Bobbie boasts a fully remote workplace that overdelivers on flexibility and growth. Inc.

 

Inc’s Best Workplaces 2022 List

May 10, 2022

Bobbie and Intellimize were listed on Inc’s Best Workplaces 2022 list. Inc.

 

Bobbie drinks up $50M to expand infant formula product line

March 15, 2022

Organic infant formula company Bobbie is taking a hint from its staggering revenue results in 2021 to get out in front of its product pipeline. TechCrunch

 

In Her Own Words: Bobbie’s Sarah Hardy on the formula to better balance

March 9, 2022

The pandemic changed how women work and live. As a company founded and led by moms, Bobbie set out to do things differently, and the pandemic reinforced cofounder Sarah Hardy’s ambition to reinvent support systems. Bizwomen

 

Bobbie CEO Laura Modi on creating organic infant formula, mission to stop formula shaming

January 26, 2022

Bobbie CEO and co-founder Laura Modi joins “CBS Mornings” to discuss how her organic formula is shaking up the industry. Modi discusses how her personal experiences with feeding her child inspired the company and why its mission is to be a voice for modern parents who turn to formula. CBS Mornings

 

Can Silicon Valley Build A Better Baby Formula?

November 19, 2021

If you were going to design an infant formula intended to appeal directly to the same millennial demographic that clicks on Instagram ads for Away suitcases, Great Jones cookware, Glossier makeup, The Sill plants, Ritual vitamins, Outdoor Voices leggings, or any of the hundreds of other direct-to-consumer, venture-funded lifestyle companies who use on their websites either the familiar millennial D2C sans serif font or have moved to a gentle, low-contrast, sometimes ‘70s-inspired serif font, you would most likely come up with something very closely resembling Bobbie, a “European-style” formula company founded by two Silicon Valley moms that launched in January. Romper

 

Bobbie Bags $15M Series A To Create A Better Baby Formula

June 3, 2021

San Francisco-based Bobbie raised $15 million in Series A funding led by VMG to develop its formula, modeled after breast milk, that meets EU nutritional standards for fundamental ingredients, such as DHA and iron, while also complying with all U.S. Food and Drug Administration nutritional standards for infant formula.Crunchbase News

 

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