News

Target to add Bobbie brand infant formula to stores as shortage persists

July 12, 2022

Target Corp has begun carrying Bobbie brand infant formula in some stores this week and the vast majority of its locations will be selling the product by September, as the national shortage persists. Reuters

 

This Baby-Formula Founder Considers Herself a Wartime CEO

June 13, 2022

Laura Modi was a well-paid, high-powered executive — at Airbnb, and before that, at Google Finance — when, in 2018, she surprised everyone around her and decided to leave her secure and admired position to start a baby-formula company … while pregnant. At the time, she had no formal background in the formula industry, but as a parent, she knew what the market had to offer and what it was missing: a European-style infant formula manufactured in America. Now the founder and CEO of Bobbie, the only female-founded and mom-led organic-infant-formula company in the U.S., Modi shares the challenges inherent to working motherhood, particularly in an industry beset by crisis. The Cut

 

Why direct-to-consumer baby formula brand Bobbie is choosing responsible retention over supercharged customer growth during a national shortage

May 17, 2022

A nationwide baby formula shortage has left parents and caregivers scrambling to find supply as some 43% of retailers across the US are out of the in-demand products. Reports of parents rationing and watering down formulas or driving hours to find a store with formula in stock have dominated the news cycle in the last week. Ostensibly, a baby formula shortage would provide an opportunity for emerging brands to quickly gain market share. Bobbie, a DTC baby formula subscription brand, is doing the opposite. Founder Laura Modi decided to stop accepting new customers three weeks ago in order to focus on Bobbie’s current 70,000 subscriber base. Business Insider

 

Bobbie Organic Infant Formula founder: It’s not on the moms to find a solution

May 12, 2022

Severe baby formula shortages are affecting moms and babies across the nation – with parents resorting to homemade formula recipes or watering down store-bought formula they have on hand. Others are going online and visiting countless stores in search of the nutrition needed to let their babies thrive. Bobbie Organic Infant Formula founder Laura Modi says it is “not on moms to find a solution” for the ongoing problem, however. Fox News

 

These Moms Created the Company Culture They’d Always Wanted

May 11, 2022

Organic baby formula startup Bobbie boasts a fully remote workplace that overdelivers on flexibility and growth. Inc.

 

Inc’s Best Workplaces 2022 List

May 10, 2022

Bobbie and Intellimize were listed on Inc’s Best Workplaces 2022 list. Inc.

 

Bobbie drinks up $50M to expand infant formula product line

March 15, 2022

Organic infant formula company Bobbie is taking a hint from its staggering revenue results in 2021 to get out in front of its product pipeline. TechCrunch

 

In Her Own Words: Bobbie’s Sarah Hardy on the formula to better balance

March 9, 2022

The pandemic changed how women work and live. As a company founded and led by moms, Bobbie set out to do things differently, and the pandemic reinforced cofounder Sarah Hardy’s ambition to reinvent support systems. Bizwomen

 

Bobbie CEO Laura Modi on creating organic infant formula, mission to stop formula shaming

January 26, 2022

Bobbie CEO and co-founder Laura Modi joins “CBS Mornings” to discuss how her organic formula is shaking up the industry. Modi discusses how her personal experiences with feeding her child inspired the company and why its mission is to be a voice for modern parents who turn to formula. CBS Mornings

 

Can Silicon Valley Build A Better Baby Formula?

November 19, 2021

If you were going to design an infant formula intended to appeal directly to the same millennial demographic that clicks on Instagram ads for Away suitcases, Great Jones cookware, Glossier makeup, The Sill plants, Ritual vitamins, Outdoor Voices leggings, or any of the hundreds of other direct-to-consumer, venture-funded lifestyle companies who use on their websites either the familiar millennial D2C sans serif font or have moved to a gentle, low-contrast, sometimes ‘70s-inspired serif font, you would most likely come up with something very closely resembling Bobbie, a “European-style” formula company founded by two Silicon Valley moms that launched in January. Romper

 

Bobbie Bags $15M Series A To Create A Better Baby Formula

June 3, 2021

San Francisco-based Bobbie raised $15 million in Series A funding led by VMG to develop its formula, modeled after breast milk, that meets EU nutritional standards for fundamental ingredients, such as DHA and iron, while also complying with all U.S. Food and Drug Administration nutritional standards for infant formula.Crunchbase News

 

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