News

Mom Founder And VCs Are Disrupting The Childcare Industry

September 21, 2022

Even before the pandemic, employers were concerned about attrition due to childcare responsibilities, especially among female talent. Providing childcare benefits is a critical way to combat this attrition. Shadiah Sigala knew this firsthand. She is a cofounder of a fast-growing startup, HoneyBook, and was the first female employee to become pregnant. As head of HR, it was her responsibility to write the startup’s policy, not just for her but all employees. She searched for firms that helped employers provide childcare to their employees. “The two biggest players in the industry were dinosaurs,” exclaimed Sigala. “They were considered the gold standard for the industry.” Inspired by her need for daycare and her difficulty finding suitable solutions for the startup she worked for, Sigala left HoneyBook four years ago to address this gap as cofounder and CEO of Kinside. Forbes

 

Urbansitter and Kinside team up on joint caregiving platform to support working parents

June 8, 2022

While 42% of employers wanted to prioritize caregiving benefits like subsidized childcare and virtual babysitting, single-point solutions are often difficult for caregivers to navigate. That’s why Kinside, a company that connects parents with open child care spots and resources, recently partnered with in-home caregiving provider Urbansitter to launch Complete Care. The joint effort offers caregivers the widest variety of caregiving options, with the least amount of pressure on HR departments. Employee Benefit News

 

Child care startup Kinside raises $12M Series A in a round led by mothers

June 7, 2022

Finding and affording child care is one of the biggest challenges parents face. Kinside makes the process easier by not only providing a marketplace of verified careers, but also helping parents tap into their flexible spending accounts (FSA) and other benefits to afford care. Today, the company announced it has raised $12 million in Series A funding, in a round led entirely by mothers. They include Sasha McKenzie of Wellington Ventures; Joanna Drake of Magnify Ventures; Initialized’s Alda Leu Dennis; and Maven Ventures’ Sara Despande. TechCrunch

 

Fortune’s 2021 Impact 20 list

October 25, 2021

Kinside made Fortune Magazine’s 2021 Impact 20 list, a list of startups who are making people’s lives better! Fortune

 

Inc.’s Female Founders 100: The Most Inspiring Women of the Year

September 28, 2021

Meet Inc.’s Female Founders 100 — the leaders, the fighters, and the trail blazers you should be watching now. Congratulations to founders Vlada Bortnik (Marco Polo), Jaclyn Fu (Pepper), Lia Winograd (Pepper), Shadiah Sigala (Kinside), Alexandra Fennell (Attn: Grace), and Zuleyka Strasner (Zero Grocery). Inc.

 

The digital marketplace changing the way parents shop for childcare

September 19, 2021

Shadiah Sigala is the cofounder and CEO of Kinside, touted as a childcare service for today’s working parents. Sigala is herself a single mom and two-time tech founder. She previously cofounded HoneyBook, a startup that reached unicorn status and provides client management software to more than 100,000 freelancers running their own small businesses. Fortune

 

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