News

New York Times Co. to Buy The Athletic for $550 Million in Cash

January 6, 2022

The New York Times Company has reached an agreement to buy The Athletic, the online sports news outlet with 1.2 million subscriptions, in an all-cash deal valued at $550 million, The Times said on Thursday. The New York Times

As ESPN Falters, Sports Startup Chases Fans Tired of ‘Old Fluff’

July 24, 2017

The founders of the Athletic, an 18-month-old online sports publication, see opportunity in the struggles of the biggest companies. Bloomberg.

Why $2.1 Million Was Invested In A Sports News Subscription Site

January 13, 2017

The Athletic is focusing on going into regional markets, hiring people that are endemic to those markets and churning out quality, fresh content. Forbes.