The idea of corporate gifting to maintain client relationships isn’t a novel concept. In fact, there’s a cottage industry of “gifting-as-a-service” startups that promise to streamline the task, ranging from companies such as Reachdesk and &Open to Sendoso and Goody. Vendors claim their industry is a profitable one (worth an estimated $258 billion) because the evidence suggests corporate gifting works. One study found that 66% of people who received a promotional product or gift could recall the brand that sent it, and 79% would be likely to do business with the company again. But according to Rabi Gupta, the co-founder of Evabot, there’s “a lot of clutter” in the corporate gifting space. TechCrunch
