Whym, a conversational commerce startup founded by former Snap employees, wants to make it easier for consumers to shop online via their mobile devices. Instead of filling out long checkout forms and entering in payment card details by hand, Whym’s solution offers a single-tap checkout experience where customers can pay via Apple Pay or Google Pay or even over a text message. The startup is now announcing $4.3 million in new seed funding, following its early traction with CPG, wellness and beauty brands. TechCrunch
