Revenue-based financing is gaining traction in the beauty industry. Founders are trading equity stakes for revenue share, as companies such as Clearco rethink traditional investment models. Clearco, which raised $215 million from SoftBank over the summer, invests in beauty e-commerce businesses in exchange for a fee and a percentage of revenue. The company has already seen success, investing $2.5 billion in more than 5,500 start-ups worldwide since it was founded in 2015. WWD
