These days it’s hard to imagine an experience in the digital world without some form of personalisation, whether it’s modifying your Google page, curating a specific playlist or a game character, we all want a personal experience that reflects who we are. In fact the idea of personalising your digital space has been around since the days of Winamp music players where you could modify the interface to your liking, and when games such as Sims were introduced to the world, the industry changed. As much as we have advanced in creating digital versions of ourselves, we still are yet to get a platform that represents our truest self…One company that is making strides in the digital world is Idoru. AFROPUNK
