Even before the pandemic, employers were concerned about attrition due to childcare responsibilities, especially among female talent. Providing childcare benefits is a critical way to combat this attrition. Shadiah Sigala knew this firsthand. She is a cofounder of a fast-growing startup, HoneyBook, and was the first female employee to become pregnant. As head of HR, it was her responsibility to write the startup’s policy, not just for her but all employees. She searched for firms that helped employers provide childcare to their employees. “The two biggest players in the industry were dinosaurs,” exclaimed Sigala. “They were considered the gold standard for the industry.” Inspired by her need for daycare and her difficulty finding suitable solutions for the startup she worked for, Sigala left HoneyBook four years ago to address this gap as cofounder and CEO of Kinside. Forbes
