True Botanicals was founded by Hillary Peterson in 2014. After being diagnosed with thyroid cancer at the age of 32, Hillary came to understand the troubling connection between one’s self-care products and their health impacts. Disheartened by the lack of ingredient regulation in the beauty industry, Hillary pivoted careers, helping build a local Bay Area skincare brand that prioritized thoughtfully researching the health and environment sustainability of their products.
With a storefront integration, True Botanicals was able to actualize sales daily in Fuse. This allowed the operations team to generate a forecast, at any time, with up-to-date sales trends and seasonality. By eliminating the need for constant manual updates in Excel, True Botanicals was able to focus on making more strategic forecast adjustments using Fuse’s events forecasting module.
Read more about the TRUE BOTANICALS case study – Fuse Inventory.