As of 2020, the Hispanic buying power is at $1.9 trillion, according to the University of Georgia’s Multicultural Economy report. Companies are sitting on a gold mine, scrambling to tap into this nuanced demographic. But very few are approaching it with care and authenticity. Brittany Chavez, founder of e-commerce platform Shop Latinx, is taking the reins and investing into her own community by creating an online marketplace for small Latinx-owned businesses. Complex
